![]() The audience sees Usher sitting down and writing, by doing so this shows the audience that Usher is a serious and dedicated artist who spends a majority of his time in the studio working. By doing so this allows the audience to see Usher’s surroundings (a studio recording booth), with the microphone place in the centre of the frame, which is used to emphasis the location of Usher in the music video. The video begins with a medium shot, in which Usher is placed in the right hand side of the frame. The first video I analyzed was Usher’s – Confessions part II, is a continuation from Usher’s Confessions part I, in which this songs are a reflection of his own personal experiences. It was hoped looking out 3 Music Videos we would be able to gain an insight into target audience, different camera techniques and even creative ideas. It was thought best to focus on RnB music, as we had decided this would be our chosen genre. I will be first analyzing Ushers- Confessions II (produced in 2004) Through analyzing of various music videos I will be able to use, challenge, and develop these conventions that I have observed to help me create an effective and professional music video which will successfully attract my required demographic. In order to understand the conventions used in an R & B music video, I myself must watch, examine, identify and understand the conventions used in R&B music videos before I produce my own music video. ![]() R&B is a popular genre of African– American music which originated in the 1940’s.R&B can include, Hip Hop, Rap and Grime these genres can all link together in the music industry and music videos. It conveys certain representations which portray this genre to their chosen audience making it clear for the audience to identify the chosen genre in the song and music video. R&B, rhythm and blues is a genre of music. In a time where music consumption is shifting across various mediums, these partnerships, if chosen well, can be effective for both sides. This can help produce a new revenue stream for the artist while also building exposure for the brand. Meanwhile, with great exposure come better and greater partnerships, by strategically place products in music videos. Artists, who have the ability to create music videos with great viral appeal, can increase their sales profits and exposure instantaneously. Music videos are typically produced and released with the sole purpose to bring forth exposure through additional channels in which fans can consume, whether this is through the release on TV channels, mentioned on or through advertisement, be it through radio, newspapers, reviews and so forth. Music videos are used to help the artist in two ways, exposure and revenue.
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